Food & Farm Tourism, also called Agritourism, is a tourism experience or product that connects agricultural products, people or places with visitors on a farm or rural land. According to a Deloitte Australia Agribusiness bulletin, Agritourism is recognised as becoming an increasingly important sector of the Australian economy, providing direct and indirect benefits to Australian agribusinesses and regional economies.
Food and wine experiences are being increasingly sought after as consumers desire to better understand where their food comes from, learn how it is produced and experience the ultimate in low food miles by enjoying produce where it is produced.
The benefits of Agritourism activities and events:
- Supports a resilient farming community generating a supplementary revenue stream or product for farmers
- Reconnects people with farming and the land reigniting the connection between city and country
- Contributes to local economies
- Provides the opportunity for additional employment opportunities in rural & regional communities