40 YEAR CELEBRATION OF PINK LADY APPLES: In 2014, WA’s own Pink Lady apple variety celebrated its 40th anniversary. I was invited by Genuinely Southern Forests to develop a series of recipes, working in conjunction with renowned food photographer Craig Kinder. The project resulted in a series of recipe cards that were issued domestically and internationally in celebration of the occasion. See the recipe cards here.
COMMERCIAL LAUNCH OF BRAVO APPLES MARKETING CAMPAIGN: The BRAVO™ story started in Western Australia, a quarter of a century ago. In 1992, successful apple breeder John Cripps crossed the popular Cripps Red and Royal Gala apple varieties. The result was several promising apple seedlings. The resulting trees and their fruit were cultivated, tested and developed over the next 20 years as part of the Australian National Apple Breeding Program in Manjimup, Western Australia (hence the varietal name ANABP 01 (PBR)). The aim: to produce an apple with irresistible appeal, to help grow the Australian Apple industry.
In March 2016, I was commissioned by Fruit West Co-operative Ltd to create four recipes to demonstrate the versatility of this new generation luxury apple and highlight its unique flavour and deep burgundy colour skin. Here are the images of these four recipes taken by Craig Kinder with links to the BRAVO™ apple website for further information.
Salt-baked Potato with Egg, Capers & Mustard Cream | Sour cream, Green Herb & Bean Potato Salad
WA POTATOES MAGAZINE: In 2021 the WA Potatoes Growers Association commissioned a series of potato recipes that showed how versatile potatoes can be with new, creative recipes each costing $10 or less to produce.
SOUTHERN FORESTS FOOD COUNCIL RETAIL MARKETING CAMPAIGN:
Photography: Craig Kinder